Event Profile


MIFB 2010 - The 11th Malaysia International Food & Beverage Trade Fair

Serving Up A Multi-Billion Dolar Global Marketplace
Date

22 - 24 July 2010


Organisers
  • Kumpulan Utusan
  • Expomal International
Co-Organiser

Mutiara Sigma (M) Sdn Bhd


Supported by

  • Malaysian Agricultural Research and Development Institute (MARDI)
  • Marditech Corporation Sdn Bhd
  • Small & Medium Enterprise International Co-operation Association of Malaysia
  • Food and Foodstuff Association of Ho Chi Minh
  • The Malaysia Selangor and Federal Territory Ku Su Shin Choong Hung Restaurant Association
 
Venue

Putra World Trade Centre (PWTC), Kuala Lumpur


In Collaboration with

Ministry of Agriculture & Agro-based Industry, Malaysia


Approved by

The Global Association of the Exhibition Industry (UFI)


Endorsed by

  • Ministry of Health
  • Ministry of Tourism
  • Malaysia External Trade Development Corporation (MATRADE)

*With the endorsement of MIFB 2010 from MATRADE, eligible Malaysian SME, participants may receive 50% reimbursement under the MATRADE Market Development Grant on approved costs.
*terms and conditions apply.

Official Trade Portal

Trademal.com


Official Hotel

  • The Legend Hotel
 
Official Media

Utusan Malaysia


Official Magazines

  • Business & Financial Magazine
  • Saji Magazine
EXHIBITORS' PROFILE

  • Beverages
  • Biotech Products
  • Canned Products
  • Chinese Herbs
  • Confectionary, Biscuit & Pastries
  • Convenience Food
  • Cured Meats
  • Dairy Products
 

  • Delicatessen Products
  • Food Ingredients
  • Food Promotional Boards
  • Fresh & Dried Fruits, Vegetable
  • Fresh & Semi-Preserved Seafood
  • Frozen Food
  • Grocery Products
 

  • Halal Food
  • Horticulture
  • Organic Products
  • Preserved Products
  • Professional Organizations
  • Trade Associations & Chambers of Commerce
NO. OF EXHIBITING COMPANIES

2008 : 285 Companies with 390 booths from 25 countries
2009 : 329 Companies with over 507 booths from 29 countries
2010 : 400 Companies with 600 booths (targeted)


2009 EXHIBITING COUNTRIES

Armenia, Bangladesh, Belgium, Chile, China, Czech Republic, India, Indonesia, Iran, Korea, Malaysia, Namibia, New Zealand, Philippines, Poland, Romania, Saudi Arabia, Singapore, South Africa, Sri Lanka, Syria, Taiwan, Tanzania, Thailand, Tunisia, Turkey, United Kingdom, Venezuela and Vietnam


NO. OF TRADE VISITORS

2008 : 13,872 trade visitors from 43 countries and regions
2009 : 16,832 trade visitors from 55 countries and regions
2010 : > 18,000 trade visitors (targeted)


TRADE VISITORS' COUNTRY OF ORIGIN

Algeria, Australia, Bahrain, Bangladesh, Belgium, Botswana, Brunei, China, Egypt, Fiji, France, Germany, Ghana, Hong Kong, India, Indonesia, Iran, Iraq, Italy, Japan, Kenya, Korea, Kuwait, Lebanon, Malawi, Malaysia, Maldives, Mauritius, Namibia, Netherlands, New Zealand, Nigeria, Pakistan, Palestinian Territory, Philippines, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Sri Lanka, Sweden, Syria, Taiwan, Tanzania, Thailand, Turkey, United Arab Emirates, United Kingdom, United States of America, Venezuela and Vietnam


TYPE OF TRADE VISITORS

  • Manufacturer
  • Importer
  • Exporter
  • Restaurant
  • Wholesaler
 

  • Supermarket
  • Fast Food
  • Bakery
  • Retail
  • Government
 

  • Hospitality
  • Research & Development
  • Policy Makers
  • Academics
CLASSIFICATION OF TRADE VISITORS

  • Director/Owner
  • General Manager
  • Senior Manager
  • Government Agencies
  • Buyer
  • Chef/Cook
  • Consultant
  • Employee
  • Others
EXHIBITION HIGHLIGHTS

  • Authentic Malaysia
  • Asia Agriculture Marketplace 2010
  • Malaysia International Halal Food Hub
  • Malaysia's Best
  • Ministry of Agriculture (China) Showcase
 
  • Wonderful Taste of Taiwan
  • Thailand - Kitchen of the World
  • Teas from the Region
  • World of Fruits, Fruits of the World
  • World Chef Showcase & Health Seminar

3 Days of Interactive Activities

  • One-to-One Business Matching Sessions
  • Business Networking
 
  • Seminars & Workshops
  • Product launches and presentations
SPECIALIZED SECTORS

  • The Bazaar
    Herbs & Spices

  • Hills & Valley
    Tea & Coffee

  • Seas & Straits
    Frozen & Chilled Food

  • Halal Food Hub
 
  • Baker's Street
    Bakery & Confectionary

  • Stars & Spikes
    Fruits & Vegetables

  • Business of Food
    Food Franchise & Clinic

  • Lifestyle Food
    Organic/ Health/ Nutritional Food
HELD CONCURRENTLY

  • FOOD FUTURES 2010
  • The 6th Malaysia International Agro-Bio Business Conference 2010

*Activities are subject to change to ensure the best arrangements for the event. Please look for updates from Expomal International or visit our official website at www.mifb.com.my


BUSINESS MATCHING SESSIONS

2008 : 803 sessions
2009 : 835 sessions


EXHIBITION HOURS

22 - 23 July 2010
10.30am - 6.00pm (Trade Visitors Only)

24 July 2010
10.30am - 5.00pm (Trade Visitors & Public)

 
BUSINESS TRANSACTIONS

2008 : Total Sales of RM105 million
2009 : Total Sales of RM 95 million


ADMISSION

  • Trade Days - Open to professionals, trade and business visitors only
  • FREE - by Invitation and Business Card Registration only
  • Minors (aged 16 & below) will NOT be allowed admission
  • All visitors must be attired in proper business attire. The organizer reserves the right to refuse entry to those deemed inappropriately dressed.
    Bermudas, shorts, sandals and slippers are NOT allowed.
INVESTMENT COST

  • Standard Shell Scheme (3m X 3m)
    RM 7,800 per booth / USD 2,300 per booth

  • Corner Booth (3m x 3m)
    RM 8,300 per booth/ USD 2,450 per booth (minimum booking of two booths)

  • Bare Space (minimum 18sq meter)
    RM 830 per sq meter / USD 250 per sq meter
 
EXHIBITION AREA

11,804 sqm

FOR ENQUIRIES PLEASE CONTACT

Project Secretariat:
Expomal International Sdn Bhd
7-2 Subang Business Centre, Jalan USJ9/5Q,
47620 Subang Jaya, Selangor, Malaysia
Tel: +603-8024 6500
Fax: +603-8024 8740
Email: info@expomal.com
URL: www.mifb.com.my

 
Contact Persons

Local:


Mr Andy Wong
+6013-3683623
Mr Desmond Lau
+6012-6989618
Ms Gan Sin Hui
+6012-2735933
Mr Andrew Lim
+6019-2808948
Ms Esther Chin
+6012-6186384

International:


Mr C K Ng
+6012-6841602
Ms Anrose Tan
+6012-7265096
Co-organizer

Mutiara Sigma (M) Sdn Bhd
9-3 Subang Business Centre, Jalan USJ 9/5Q
47620 Subang Jaya, Selangor
Tel: +603-8023 3324 / 2797
Fax: +603-8024 6976

 
Contact Persons

Latifah Hamzah
+6012-2219149
Sharifah Omar
+6016-6582705
Siti Amaira
+6017-7433218
Oversea Offices

China - Guangzhou

Room 1312, Exhibit Times of Liyinghuating
No. 11, Yiying Street, Xingangzhonglu,
Guangzhou 510310
People's Republic of China.
Tel: +86 (20) 8901 4370
Fax: +86 (20) 8901 4361
Contact :
Email: guangzhou@gmail.com
Ms Yang Yu Ling +86 13711472365
Mr Xue Huan Ran +86 13527659910

 
Vietnam

Room 702, Building 285-Doi Can Street
Liue Giai Ward - Ba Dinh District, Hanoi,
Socialist Republic of Vietnam.
Tel: +84 (4) 762 3915
Fax: +84 (4) 762 3916
Email: hanoi@expomal.com
Contact : Ms Ha +84 913380629

Singapore

Block 367, Yishun Ring Road,
# 08-1532, Singapore, 760367
Tel: +65 9424 4276
Fax: +65 6851 7356
Email: expomal_sg@yahoo.com
Contact : Mdm Chan +65 94244276

 
Korea

IPR FORUM
2F, KWTC Bldg, 159-1, Samsung Dong,
Kangnam-ku, 135-729 Seoul, Korea
Tel: +82-(2) 5517070
Fax: +82-(2) 5517059 - 60
Email: rachel@ipr.ko.kr
Contact : Ms Rachel

Thailand

C-16-3A, Dataran 3 2 ( 3 2 Square )
No.2, Jalan 19/1, 46300,
Petaling Jaya, Selangor,
Malaysia.
Tel: +603-7960 5055
Fax: +603-7960 5054
Email: hunsa@siam-connection.com
Contact: Ms Hunsa Eakturapakal

 


 


OVERSEAS ASSOCIATES

Australia - India - Indonesia - Myanmar - New Zealand - Philippines - Taiwan - Thailand - Turkey - United Arab Emirates