About MIFB 2010


Over the last 10 years, MIFB has evolved to become the leading trade event for the food and beverage industry in Malaysia. Naturally, it is also progressing and establishing itself as one of the most anticipated events in the region. With an ever expanding galore of flavorfully innovative and sumptuously new products and services, it offers huge opportunities for food industry players from all over the world to explore trade and networking opportunities at all market levels.


Building on the successful theme of "Serving You a Multi-billion Dollar Global Marketplace" which describes and reinforces the size and magnitude of the food & beverage industry, MIFB 2010 also highlights the entire spectrum of the Malaysian indigenous F & B products and services while also serving as a springboard for foreign producers to dive into the domestic, the regional, as well as the huge world food marketplace. As the focal meeting place, MIFB 2010 continues its role to be the platform that attracts both domestic and international participants who come to interact, transact, source and procure products and services.


Uniquely Malaysia


For centuries, the Port of Malacca was the undisputed and vibrant international commerce epicenter. Its importance has attracted people from all across the globe and over time, people of different culture and ethnicity settled and prospered in this land of great opportunities. Malaysia and her people are further blessed with the abundance of natural resources from the land and its surrounding seas, and together, this wonderful concoction had given rise to one of the most unique, colorful, diverse and flavorful culinary culture and experience the world has ever indulged in. Set against such rich historical background, it is without a doubt that the food and beverage industry in Malaysia has great potential. With its traditional agricultural base and rich natural resources, it encompasses a diverse range of high quality products that are uniquely Malaysian, including canned and frozen food, seafood, herbs and spices, cocoa products dairy products, sugar and confectionary products that are among the food items identified with export potentials and most sought after by international buyers. Indeed, the processed food sector made it to Malaysia's top 10 export earners in year 2008 despite a whopping food import bill of MYR 35 billion.


With Malaysia's strategic location in the Asean region that provides the gateway to 550 million population in the region and its positioning as the international halal food hub, it provides a window of opportunities for local and international F & B business fraternity into exploring new trades and investment opportunities globally.